I am thrilled to have been featured alongside such creative minds in this article on The Creators Project! Check out that coffee sippin' chipmunk in the Google Business View tour for Nina Hale, Inc. in Minneapolis. What a great article by Beckett Mufson.
With over 21 million gigabytes that get updated twice a month, the sheer scope of the data on Google Streetview is practically begging to be manipulated for creative experimentation. With the advent of Trusted Photographers, Google's Business View mapping initiative and promotional outreach service has become exactly the sort of hybrid, code-meets-the-natural-world-style endeavor currently providing citizens of the interwebs deeper access into the nooks and crannies of, well, the whole wide world. A hybrid subsect of foot soldiers tasked with an effort that goes beyond capturing buildings, streets, and alleyways, Trusted Photographers are artists creating new kinds of maps not only accurately, but with their own personal, boundary-breaking flair.
From corn mazes to "hacked" Ikea cloning, we took a glimpse behind the veil of the Trusted Photographers, and created a guide to the most interesting shutterbugs and artists at work pushing the boundaries of the future maps of our planet.
Minnesota-based Sally Weleczki-Cmiel understands that when it gets down to it, being a Trusted Photographer isn’t just about the places documented and the technology used— it’s about the people who stand to gain from it. For SEO/SEM social media agency Nina Hale, Inc., Weleczki-Cmiel delivered a concept that embodied the friendly, fun culture the agency lives with: animal masks (after all, nothing says "Internet" quite like this). Capturing the essence of a meme and viral marketing-focused company isn’t easy, but Weleczki-Cmiel nailed it.